The Statement of Purpose is the most important part of your application in particular college/University that will tell the admissions committee who you are, your professional interests, what has influenced your career path and where you plan to go from here.

It need not be a bald statement of facts; several successful SoPs address these questions through anecdotes, stories or by describing their hero. But whether your SoP is subtle or to the point, it must be well written to be successful. (What is a successful SoP?) This is because the SoP is the only part of your application packet over which you have full control. Your academic and extra-curricular records are in the past. Most people only take one or two shots at the GMAT, GRE or TOEFL, and these scores could be adversely affected by conditions on the test day. It is important to choose recommendation letter writers carefully, but while you hope they give you the best possible recommendation, this is not within your control.